Go back in time and you will find that there were a lot of used car dealers that were selling bad vehicles to people. They are what are called “lemons”. This prompted many laws to change within states that require dealers to sell quality cars instead of bunk items. This notion of a lemon is interesting because it applies directly to what many company are selling people in regards to marketing collateral. You will find that there is no shortage of companies that are selling empty promises and solutions that will not suffice to move forward with online marketing. Today’s marketing involves far more than just keyword stuffing, content marketing, and updating a website on a daily basis. There was a time where you could update your website once a day and watch the proverbial flood gates come through to your site. That’s no longer the case, but that doesn’t stop a lot of companies from saying that it works. You will want to avoid any SEO company that claims to be doing something revolutionary, and then turns around to give you nothing in return for your money.
The Reason Why This is Tempting
There are several main reasons why people purchase lemon marketing campaigns. It’s because they seem legitimate. There’s an illusion about the way things work online, and many people buy into it. Look up the term SEO company and you will get hit with so many results that you will not be able to just pick one. In fact, at press time nearly a million results show up in major search engines. Which ones will help you get the right leverage within your niche? That’s something that is hard to define with a short article, but it’s definitely something to think about.
When you do start to break down the results, you will notice that many companies promise you low prices and high returns on your initial investment. Lots of them will even have prepackaged SEO campaigns that are supposed to super charge your marketing efforts. Some of the packages include low cost solutions for article marketing, publishing, backlink generation, and web 2.0 site creation. These are all fine and dandy, but you’ll find that with the creation of these pages, you will end up losing sight of what is most important, and that’s long term growth within search protocol.
Taking prepackaged options will only lead to penalties and frustration. When search engines look to see whether your site is involved in any shortcuts, they will find a great deal of problems. Those problems will not manifest until after you spend money on the services. The tempting part about all of this is the price. The price tag can be as low as $60 in some cases and the language will all seem too good to be true. It is in fact too good, to be true and you’ll find out the hard way.
Avoiding Getting Duped Into Bad Search Engine Optimization
Avoiding the maze of solutions that abound on the web today is hard. If you are in dire need of help with internet marketing, take your time when selecting the right SEO company for your needs. Make sure that you use common sense when cycling through available candidates, and make sure that you look at their track record, history and more. Do not just order any old service. It’s too easy to purchase services and hope for the best, but you will find that the results will pale in comparison.
When you are lost amidst so many results, look for sites that are within your niche. Once you have isolated some sites, contact webmasters and anyone that you can that is doing well with their work. Ask them to point you into the direction of a good SEO company. You may be surprised with how many people are using a good service and will give you insight into what works, what doesn’t work, and what to avoid.
What A Lemon Campaign Looks Like
If you’re not sure whether you have purchased services that are akin to lemons, you should know what campaigns will look like. You will get marketing vocabulary that seems to be true. In some instances you will get reports with the work that is implemented on your behalf. That report will reveal the telltale signs that something is awry.
The report will have a long list of backlinks from domain names that aren’t very good at all. Look into some of them and see where you land. If you find your links being placed in websites that are non-English, outside of your niche, and packed with other people trying to “game” the system. As for the web 2.0 websites, you will notice that they are from domains that are not only free, but that are non-authority modeled.
Furthermore, you may get a spike in traffic, but it will be from 1 IP address or one domain name. Some companies put your site in what are known as traffic generators. Traffic generators cycle your website to bots that will look at your site for 30 seconds. This is similar to web rings in the past, and will cause you serious issue.
When you hire a SEO company, make sure that you keep all the above in mind. It will help you determine what company is worth spending money with.